Ogilvy & Mather Social Pulse

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Working with our partners at Diginut, Weald Creative devised, and developed a Social Dashboard for three large flat screens at the Ogilvy & Mather headquarters in London.

Challenges

Ogilvy wanted their staff to be immersed in what was happening over the Social landscape; but more importantly, for there to be an information feed from regional areas around the UK. O&M wanted to show that they were not London centric, and the feed had to reflect this using the content that it was able to moderate from the various social channels.

Solutions

We designed a Content Management Solution that allowed an administrator at Ogilvy to curate the best Social content sources and taxonomy with tags for easy categorisation.

Results

Ogilvy have been delighted with how the project has come together and the feedback has been very positive.


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